When it came to choosing the costumes I wanted my actor to wear I knew it was a very important choice as I would have to choose the clothes that would conform to the genre, so the audience would know what genre the music video is, but also I had to ensure that the right clothes were worn and the audience would expect my actor to wear those specific clothes because of the genre she is in. The choice of costume was very important for me because as part of my music video I will have the actor staring at her own silhouette and if the wrong type of costume is used in this scene, then the audience may not understand what it means and would just suggest that there are two of the same people which wouldn't make sense.When choosing what costumes to wear, both me and my actor knew what type of clothes people in this genre would wear and to our advantage, I dress in the way that people in this genre would, to a certain extend, which meant it was beneficial when choosing clothes for my actor to wear. The clothes we have decided have been taken from both my actors and my own wardrobe - meaning with have both combined our styles to create the perfect identity for my artist, but also to ensure that my actor conforms to the chosen genre and that the audience would understand why she is dressed the way she is. As I will be filming in three different locations I have decided to make three different subheadings, where underneath I will mention what costume my actor will be wearing in that certain location and why we both decided it would be a good costume to wear.
Woods
When I begin to film in the woods I will be filming both the actor as herself, but will also be filming the actor as a silhouette - meaning I would have to have my actor dress up in two different costumes to enable the audience to understand this and when they watch the music video they will know that these two characters will have a significant meaning behind it and it won't just be the same actor twice wearing different clothes. Underneath you will be able to see that I have provided images of the two outfits I will be getting my actor to wear while filming these different shots in the woods, but I have also explained why I have decided to use these outfits and how they conform to my chosen genre.
Costume 1 - Ordinary Character
The first costume I decided to plan out was what my actor would be wearing the majority of the time during this music video - this costume is crucial as this is what the audience will see the majority of the time. I wanted to ensure that the Pop Punk genre had been portrayed through the use of these clothes, so I had to ensure that dark clothes wore worn. I was originally going to make the costume all black, but then I realized that if I did this, then the audience wouldn't be able to understand the meaning of the silhouette as the costume for this character will be all black, which is generally what a silhouette is. Moreover, I wanted to ensure that the clothes my actor would be wearing are casual as it would present that she had just come from her daily life and that being in a broken relationship is a normal thing that can occur to anyone and these casual clothes which present to the audience that the artist is just like an ordinary person too and has her own feelings.
Here are the clothes I have chosen for this location with this specific character:
Below you will be able to see I have created a presentation where I have mentioned why I decided to use each of these clothing items for my actors outfit and how they conform to my chosen genre.
Here is the presentation I have created:
Costume 2 - Silhouette
The second costume my actor would be wearing while filming in the woods would be the costume for the silhouette. Again, to enable the audience to be able to tell and understand the difference between the normal character and the silhouette, I have decided to make the silhouette character wear all black because generally when someone sees a silhouette, they will see all black as it is essentially just a shadow, so I believe by wearing these type of clothes the audience will understand this message. As the silhouette is meant to represent the singer, but is essentially her inner self which has her inside thoughts, I still needed to ensure that the costume had a Pop Punk feel to it, so this factor was not so hard as the clothes that the silhouette would all be black anyway which conforms to the Pop Punk genre. Nonetheless, I have finally chosen the outfit I want to use for the silhouette character which I hope will enable the audience to understand what is occurring in the music video.
Here is the outfit I have chosen for the silhouette character:
Underneath you are able to see that I have created a presentation which demonstrates each of these clothing items in detail and I have also explained why I decided to use them and how they conform to my chosen genre.
Here is the presentation I have created:
Green Room
The second location I would be filming in is the green room and while in this location I knew that I would want my actor to be performing, so I wanted her to dress up a little more than what she would compared to when she would casually go out - however, I didn't want her to dress up too much as this is not a conventional feature to occur in a Pop Punk music video. Again, the clothes I wanted my actor to wear have to be dark so they would conform to the Pop Punk genre and this time it didn't matter is she wore all black because the audience will know that this is a different scene to when she will be seen running in the woods or being the silhouette in the woods. I do want my actor to appeal to the intended target audience and to hopefully make the audience be attracted to the way my actor looks and I think I have made this happen through the use of clothes I have decided to used, but I have still ensured that the clothes conform to the Pop Punk genre.
Here is the outfit my actor will be wearing when filming in the green room:


Below I have constructed a presentation which demonstrates why I have chosen these different clothes and how they conform to the Pop Punk genre, but also I have explained why they were suitable for the location I will be filming in.
Here is the presentation I have created:
Loft
The last location I would be filming in is the loft in my house - again, while filming in this location I knew that I would be able to make my actor wear black clothes due to the fact that the audience would know that this is a completely different scene compared to when they will see the actor running through the woods and also portraying a silhouette. My actor would again be performing in this location, so I would need to ensure that she is appealing to my intended target audience and that they will be engaged and will want to watch her. In this location my actor will be playing the guitar, so the majority of her clothing will be covered up - however, I still need to make my artist wear suitable clothes because when I am filming, the camera may get in more into the frame than I intend and if my actor had no shoes on (for example) then it wouldn't seem professional when the audience see it and could be unappealing for some audiences. Again, I think by choosing these clothes I have conformed to the Pop Punk genre, but also will hopefully make the intended target audience be attracted by my actor.
Here is the outfit my actor will be wearing while filming in the loft:
Like I have previously done, I decided to create a presentation where I was able to talk about this chosen outfit in more detail. In this presentation you are able to see that I have mentioned why I have chosen these clothing items, how they create the meaning I want them to and how they conform to the Pop Punk genre.
Here is the presentation I have created: