My music video may come across as quite simple as only one actor will be in it, but this is due to the fact that in my video I will have the actor on her own to present her loneliness and isolation in connection with the relationship she is in. Also, the benefit of just the singer on her own will help keep the focus on the her and will enable the audience to understand what she is going through. Below is an image and description of the person I have selected to be my actor in my music video.
Laura Hannath
I chose Laura to be my actor because I know that she is extremely confident and willing to do anything that is placed in front of her. We are both close as friends, so I knew that she would be willing to help me create the music video in the way that I wanted, but also I knew when she was available which meant I was able to plan ahead to figure out when we could begin filming. The way Laura looks and dresses herself is similar to the way I want the character in my music video to look as Laura has long straight light brown hair and regularly wears dark clothes so she fits in perfectly with how I want my character to be portrayed. Another advantage to using Laura is that she listens to a wide range of different music genres and watches many different music videos everyday, so I know she will expect to see certain features in the Pop Punk genre as well as me knowing what is conventional to see. Moreover, she also has an open mind and will always give suggestions when she wants, which I think will be helpful when filming as she will be able to recommend different things I could possibly do when filming.
After creating my storyboard, I then decided to put all of the images from the storyboard together and add the song I have chosen on top of the video while the images cut in the time I planned them to change. This animatic is basically just a moving version of my storyboard, but by constructing this it will help me identify how my shots will appear in real time and I will later be able to change anything if I feel that some shots may be longer or shorter then I was expecting them to be. In my music video I would like to have some fade transitions, but they have not been shown in this animatic as they all just appear as straight cuts instead - however, I will still be using these transitions in my real music video.
Underneath, I have created the storyboard for my music video where I have included information about the mise-en-scene, cinematography, editing and sound. As I have previously made a storyboard when I created my short music videos over the summer as practice, I decided to create my storyboard in the same way as I know when I did it in this way, it was easy for me to understand and use when it actually came to me filming the video. Before I started the storyboard I first wrote down mise-en-scene, cinematography, editing and sound idea which I could possibly include or use in the music video and I think this helped a lot when it came to creating the video. On each image I have drawn I have stated exactly what I would like to happen so when it comes to filming I will know exactly what I want to occur and at what time in the song. Also, to make it easier to know what needs to happen when and where I have highlighted certain parts so it will be easier when I begin filming as I will then know what scene will need to be filmed in which location. Due to me writing this in my own booklet I feel that it may be hard to read, so rather than putting this on a slideshow I have placed the pages on a prezi where it will allow you to zoom in if you find certain pages hard to read.
Before constructing my storyboard I wanted to create a mood board styled format of imagery which could possibly help in representing what I would like to occur in my music video. Each of these images represent what I would like to happen in the video and what type of locations I would like to film at. These images seem quite bright and cheerful, but when it comes to creating my music video it will be a lot darker as to represent the mood and emotion of the singer and also to represent the song and reinforce the genre which is often seen as quite dark and gloomy.
In these images below you will be able to see that I have analysed the song lyrics for the song I am going to use for my music video. By analysing this song line by line I will be able to gain a better perspective on the song and will be able to understand the meaning behind it which will really help me when constructing my music video as I could possibly create a narrative from the meanings behind the lyrics. While analysing this song, I was able understand how the artist feels which helped me to generate more ideas than before I had analysed the lyrics. Here are the lyrics for 'Not Enough' by Avril Lavigne that I have analysed:
Some features I wanted to mention about these lyrics but was unable to because there was a lack of room on the paper, was the fact that these lyrics represent modern day problems which can lead to the main target audience and maybe anyone that listens to the song being able to relate to it which is what will make it more powerful because people will be able to listen to the song and know that other people are going through the same complications as they are. On top of that, the 1st person singular pronoun 'I' and 2nd person singular pronoun 'You' has been used throughout the song which highlights that the singer is expressing her feelings to her partner and that it is rather personal to her which will often create a stronger emotion for the listener.
People will always interpret songs in different ways which is why there could be many different themes for this song, some of those themes could be; difficulties in a relationship as seen in the lyrics "It's not enough. To give me what it is I want", her partner could possibly be cheating which could be seen in the lyrics "When I said I want more I got no more. You weren't stealing me away" - this could demonstrate that her partner is no longer giving her what she wants and is giving it to someone else. Finally, if you wanted to go really deep into the lyrics, then you could possibly say it is a song about suicide as the singer is not getting enough from life anymore and would rather give it up which can be seen in the lyrics "I wish it was. I think its time to give this up".
In these images below you will be able to see that I have written down the timings for each line of lyrics in the song and this will help me during my filming process as it will allow me to figure out what I would like the happen at a certain time in the music video and also it will help me when it comes to editing as I will know what parts being lip synced will need to be edited in. Here are my lyric timings for 'Not Enough' by Avril Lavigne:
I have produced a mood board to present what the Pop Punk genre is like and what people in this genre tend to be passionate about. This mood board presents a range of things including how people tend to dress in this genre and what type of things they like and enjoy to do. A lot of people will stereotypically recognize this genre for its dark yet crazy features that people do not often conform to, but for the people that like this genre, they enjoy all this kind of stuff which is why I think my mood board is a great way of representing the Pop Punk genre.
Here is my Pop Punk mood board:
I have come to a conclusion about my target audience and have decided to aim my music video, digipack and promotional poster at teenagers and young adults. I have chosen this age range as my target audience because the majority of people that listen to this genre of music or either a teenager or young adult and seem to know a lot about it. Although there are some older people that like this genre as well, I will be aiming my work at the larger age range that I know will listen and watch music videos for this genre of music. Due to this, when it comes to pricing of my digipack I will need to ensure that teenagers and young adults would be able to afford it because a lot of teenagers will be at school or college, so may not have a job and young adults would just have started to begin full time work or may not even have a job yet, so would not have the money to be buying albums, so I will make the price reasonable enough as I would need to ensure that my artist will earn money as well as the audience being happy with the price they pay.
I can't decide which social class I will aim my products at because although some families may be wealthier than others, the teenagers are still the ones that will be buying the products themselves and they don't earn the money themselves, so will have to use money they have saved to buy my products. If I had to choose which class to aim my products at then I would say I am aiming this at people in both the lower middle class (C1) and skilled middle class (C2). I have said this because I would like the audience to be happy with the amount of money they will have to pay, but I would also want my artist to earn money from their work and if I aimed my products at the lower classes, then my artist would not gain much money because the pricing will be relatively cheap. In relation to the psychographic table, I feel as if I will be targeting my work towards the explorers and reformers - I chose these two because they represent people that want to do and find new things, which is what I think they will be able to do with this type of music, but also they want freedom which is what this music can do as it presents to the audience that they can do what they want without caring what others think and this can often be witnessed in the lyrics of their songs.
