My Audience Profile

I have produced a mood board to present what the Pop Punk genre is like and what people in this genre tend to be passionate about. This mood board presents a range of things including how people tend to dress in this genre and what type of things they like and enjoy to do. A lot of people will stereotypically recognize this genre for its dark yet crazy features that people do not often conform to, but for the people that like this genre, they enjoy all this kind of stuff which is why I think my mood board is a great way of representing the Pop Punk genre. 

Here is my Pop Punk mood board:

I have come to a conclusion about my target audience and have decided to aim my music video, digipack and promotional poster at teenagers and young adults. I have chosen this age range as my target audience because the majority of people that listen to this genre of music or either a teenager or young adult and seem to know a lot about it. Although there are some older people that like this genre as well, I will be aiming my work at the larger age range that I know will listen and watch music videos for this genre of music. Due to this, when it comes to pricing of my digipack I will need to ensure that teenagers and young adults would be able to afford it because a lot of teenagers will be at school or college, so may not have a job and young adults would just have started to begin full time work or may not even have a job yet, so would not have the money to be buying albums, so I will make the price reasonable enough as I would need to ensure that my artist will earn money as well as the audience being happy with the price they pay. 

I can't decide which social class I will aim my products at because although some families may be wealthier than others, the teenagers are still the ones that will be buying the products themselves and they don't earn the money themselves, so will have to use money they have saved to buy my products. If I had to choose which class to aim my products at then I would say I am aiming this at people in both the lower middle class (C1) and skilled middle class (C2). I have said this because I would like the audience to be happy with the amount of money they will have to pay, but I would also want my artist to earn money from their work and if I aimed my products at the lower classes, then my artist would not gain much money because the pricing will be relatively cheap. In relation to the psychographic table, I feel as if I will be targeting my work towards the explorers and reformers - I chose these two because they represent people that want to do and find new things, which is what I think they will be able to do with this type of music, but also they want freedom which is what this music can do as it presents to the audience that they can do what they want without caring what others think and this can often be witnessed in the lyrics of their songs.