Similar to when I was planning to create my music video, I did a lot of research beforehand to help me in the process to actually create the music video. During this process I looked at all the different codes and conventions in relation to music videos and what would stereotypically be seen and is known to be in a music video. So since I will also be creating a digi-pack and album poster I will again need to look at the codes and conventions for these different texts and use different examples to help present these different codes and conventions. Again, by looking at all these, it will hopefully enable me to create a professional looking digi-pack and album poster which will entice and keep the intended target audience interested in the product and the artist.
Digi-Pack
Firstly, I decided to look at the different codes and conventions of a digi-pack as I knew I would be creating my own digi-pack before I would create my own magazine advertisement. As I own a lot of CDs and digi-packs myself, I already knew quite a lot about everything that appears on them and how they have been used to appeal to the intended target audience - however, I still decided to do some extra research and looked at the codes and conventions of a digi-pack in more detail. The first thing I decided to do was look at the codes and and conventions of a digi-pack in general and then I decided to look at the codes and conventions of a digi-pack in the Pop Punk genre as this is the genre of my music video and it would help me when I begin to create my own digi-pack for my artist.
Here is a presentation which explains the different codes and conventions of a general digi-pack:
After looking at the various codes and conventions of a digi-pack in general, I then decided to look at the codes and conventions of the Pop Punk genre in more detail as this is the genre of my music video and by looking at the genre I have chosen in more detail, it will help me much more when I actually begin to create my own digi-pack for my artist. When looking at the codes and conventions specifically to Pop Punk I noticed that there wasn't much different in relation to the features that are placed on a digi-pack from any other genre - however, the main difference is just in how the features have been presented and what type of fonts and colours are used on the digi-pack. I decided to create a quick presentation of the codes and conventions that are generally seen on a Pop punk digi-pack and this presentation can be found below.
Here is the presentation I have created:
Below I have created a mood board which includes an array of different front and back covers from different Pop Punk albums. By creating this mood board I will be able to gain a greater understanding as to what I will need to include on my digi-pack when I begin to create my own one for my artist.
Here is the mood board I created:
Album Poster
After looking at the codes and conventions of a digi-pack, I then needed to look at the codes and conventions in relation to an album poster. I'm not as familiar with album posters as I am with CDs and digi-packs as I don't really see them and nowadays I think they are rarely made as everything is now promoted through the television and through adverts on YouTube as this is a better way to promote products due to the incline of digitalisation. Nonetheless, as this is one of the products I will be creating I needed to look at the different codes and conventions to ensure that I would be able to create a realistic album poster that people would believe was real for my artist. Similar to the digi-pack, I have looked at the codes and conventions of an album poster in general and then have also looked at the codes and conventions of an album poster in relation to Pop Punk as this is the genre I have chosen to do for my music video.
Here is a presentation I created which presents what the code and conventions are of a general album poster:
The conventions of a Pop Punk album poster compared to any other album poster are generally the same which is the reason I have not created another presentation as I would essentially just be repeating myself. All the same conventions would be used and will typically be presented in the same way as any other album poster. Again as said before, the only difference will be the fact that the style, colours and fonts will be different to other genres as they will need to conform to the Pop Punk genre, but the fonts that are used on the album poster will usually just be the fonts that have been used on the album, so they will conform to the correct genre and use all of the conventional features that would stereotypically be seen on a Pop Punk album and poster. As I have not created a presentation to show all of the different album posters from the Pop Punk genre that already exist, I decided to create a mood board of existing Pop Punk album posters and hopefully by looking at these different posters I will gain a greater understanding of how the Pop Punk genre portrays their albums and will hopefully incorporate those ways into my own poster when I eventually create it.
Here is the mood board I created:
Continuity
As I have said throughout the presentations above, continuity is a very important aspect in relation to the album and poster - this is because if the two texts looked completely different to each other than the audience wouldn't relate them to each other and the main purpose of the poster is to promote the album and if it didn't relate to it in any way then it wouldn't be promoting it and would just essentially be a poster of an artist or even just an image with writing on. When trying to create continuity between these texts, they don't need to have every feature exactly the same as this could be boring for some audiences, all that is needed is essentially the same fonts, colours and perhaps the same image - however, a different image could be used, but again it would need to link in with the album in some way. Above I have demonstrated many different examples of how continuity has been created across the two products - however, below is one more example just to prove how continuity can easily be constructed between the two products.
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