My Personal CDs/Digi-Packs

I own a wide range of CDs and digi-packs and I think it would be useful to use them and look at them when I begin to create my own digi-pack as I will be able to see how the physical copy is portrayed and will be able to use the same conventions that I have previously looked at on my own diig-pack to make it look realistic and make people want to purchase my artists digi-pack. I own various albums, so I decided to take pictures of only a few of them as it would take me a long time to get all of my albums together and lay them out to take photos. 

Here is an image I have taken of some albums I own:

By looking at this image you are able to see that all the albums have the conventions I have mentioned in previous posts, which again enabled me, as the audience, to know that these products are all albums and will include a CD inside. Some of these albums are of the Pop Punk genre which will again be helpful to me when I begin to create my own digi-pack as I will be able to look at these albums in some detail to see what type of features I will be able to put on my digi-pack to ensure that it conforms to the conventions and the intended target audience will know that the album is from the Pop Punk genre. All of these albums have been designed differently and this is due to the fact that some of these albums use the jewel case style, while others use the digi-pack style - meaning they are designed and will look a different way, which I will later go into more detail about as I will be creating a digi-pack myself for own my artist. 

As I am part of the audience that these albums are aimed at, I have noticed that I generally only buy albums for certain reasons and this is that I will only buy them if I really like the artist or band, other than that I tend not to by a physical copy of an album because I feel as if it will have no impact on me and that I would have just wasted my money. When I purchase the albums I usually don't care what they look like or what their design is because I just by the album for the simple fact that I really like the artist and just want to have their album in a physical form. This presents that it is imperative that I ensure my artist herself will have a big impact on her audience before her album will even go on sale - however, not everyone is like me and some people do look at the design and appeal of the album, so it is also important that I make sure the album artwork is appealing, will stand out and will hopefully make my artists target audience and maybe other audiences buy her album. I personally find that I generally don't even listen to the albums and sometimes I will buy them just as merchandise which I will put away with all of my other belongings, so often the creation of albums will be useful for audiences not just because they can listen to the music, but because they are able to create a larger collection in relation to certain artists. 

Out of the eighteen albums I have presented in the image above, only four of them are actually digi-packs and since I will be creating my own digi-pack I decided just to look at these four albums in more detail. Below is a slideshow which presents the four different digi-packs which all have different layouts, so I decided to take images of the front, back and the inside of the digi-pack.

Here is the slideshow:

In this slideshow you are able to see that the first album that has been presented (the self titled 'McBusted' album) is a four panel digi-pack which just opens once to present one CD, the second album (which is an album by 'McFly' called 'Radio:Active') is a six panel digi-pack which is the layout I will be using for my digi-pack and when this album is opened, it presents the audience with two panels and then the panel on the right will open up to present two CDs or a CD and a DVD inside. The third album that has been presented (which is a live album again by 'McFly' which is called 'The 10th Anniversary Concert') is an eight panel digi-pack - this can be seen as when the digi-pack is first opened there will be two panels, but then both the panel on the left and right will open up and three discs will be located inside and also an image of the band will be presented on the far right panel - in this specific album, there are two CDs and one DVD. Finally, the last album (the self titled '5 Seconds Of Summer' album) is again a six panel digi-pack - however, this one is different to the previous one as it only contains one CD. When this digi-pack is opened the audience will again see two panels and the panel on the right can be opened, but instead of there being two discs, there is one in the middle and then just images on the panel located on the right.

Again, all of these digi-packs are different in their own way as they have all been created to appeal to different target audiences - however, they all use the same conventions and in a sense all promote themselves and appeal to audience in the same way. I feel that owning these albums myself makes it a lot easier for me when it comes to creating my own digi-pack for my artist because I know what type of features I would expect to see on a digi-pack and as part of the audience, I know what would appeal to me and what wouldn't, so I will be able to use this to my own advantage. Furthermore, when creating my digi-pack I will be able to look back at these existing digi-packs and get inspiration or help from them if I struggle with ideas or how to set certain things out because I know that all of these digi-packs have been successful and have done well in the industry, so by looking at them for inspiration I will hopefully create a high standard digi-pack that would surely fit in with these existing digi-packs as if it was already a professional digi-pack.